Pricing

Plans that grow with your team.

Pick a plan by team size and the features you need. AI features use credits from a prepaid wallet, so a quiet month costs less.

Basic
For small teams moving leads off Excel and personal WhatsApp.
₹2,499/ month
Billed yearly · Up to 5 users
Start free trial
Includes
- Leads from portals, Facebook and web forms
- Round-robin auto-assignment
- Follow-up reminders
- Shared WhatsApp inbox on your number
- Mobile app for your team
- ₹200 AI credits / month
Most teams pick this
Intermediate
For growing sales teams that want the AI agent and call tracking.
₹5,799/ month
Billed yearly · Up to 15 users
Start free trial
Includes
- Everything in Basic
- AI WhatsApp agent with your knowledge base
- Click-to-call with recording and AI summary
- Site visits with GPS check-in
- SLA escalation and automation sequences
- ₹750 AI credits / month
Advance
For builders who want sales, inventory and collections in one place.
₹12,499/ month
Billed yearly · Up to 50 users
Book a demo
Includes
- Everything in Intermediate
- Inventory, cost sheets and demand letters
- Receipts, collections and document generation
- Buyer portal and channel partner module
- RERA quarterly sheet and Tally/Zoho export
- ₹2,000 AI credits / month

Prices exclude 18% GST.

Compare

Everything in each plan.

Swipe the table sideways to see all plans.

Feature comparison of Basic, Intermediate and Advance plans
Feature	Basic₹2,499/mo	Intermediate₹5,799/mo	Advance₹12,499/mo
Leads
Users included	5	15	50
Portal, Facebook and web form capture
Bulk import from Excel/CSV
Round-robin assignment
Workload and shift-based assignment
Follow-up reminders
SLA escalation
WhatsApp and calls
Shared WhatsApp inbox
AI WhatsApp agent
Automation sequences
Click-to-call with recording
Call transcription and AI summary
Field and sales
Mobile app
Site visits with GPS check-in
Channel partner module
Inventory and money
Project, block and unit inventory
Cost sheets and demand letters
Receipts and collections
Document generation
Buyer portal with OTP login
RERA quarterly working sheet
Tally / Zoho export
Reporting and support
Role-based dashboards	Standard	Standard	Custom roles
AI credits included each month	₹200	₹750	₹2,000
Onboarding	Self-serve	Guided setup	Dedicated manager

How the AI credit wallet works

Every plan includes a prepaid AI wallet. AI features draw from it as you use them. Top up any time from the app. Unused credits roll over.

WhatsApp conversation charges from Meta are billed separately at Meta's rates.

What uses credits

AI agent reply on WhatsApp₹0.50 per reply
Call transcription₹1 per minute
AI call summary₹2 per call
AI lead scoring₹0.20 per lead

Top-up packs

₹1,000
₹5,000+5% bonus
₹10,000+10% bonus

Only need the WhatsApp AI agent?

The standalone agent starts at ₹1,499 per month + AI credits. Good for clinics, showrooms and coaching institutes.

See the AI agent

FAQ

Pricing questions

Still unsure? Talk to our team.

Is there a free trial?

Yes. Basic and Intermediate come with a 14-day free trial. You do not need a card to start.

What are AI credits?

AI credits are prepaid balance in your Maxup wallet. The AI WhatsApp agent, call transcription and AI call summaries use credits each time they run. Each plan includes some credits every month and you can top up when you need more.

Do I need my own WhatsApp Business API number?

You use your own number. If it is not on the WhatsApp Business API yet, our team helps you set it up during onboarding.

Can I change plans later?

Yes. You can move up or down at any time. When you upgrade, the new features turn on straight away.

Do you charge for setup or data migration?

Basic and Intermediate setup is free. For large imports or custom workflows on Advance, we share a quote after a call.

Not sure which plan fits?

Tell us your team size and how you get leads today. We will suggest a plan on a short call, with no pressure to buy.

Book a demo Chat on WhatsApp